Is rosé the new Chardonnay?

According to the NY Times, rosé is the new trendy wine, but only if it's Domaine Ott which sells for $30/bottle.

This is an example of what Paul Fussell, the author of Class, would call "prole drift." Yes some people think Class is out of date because it was written in the eighties, but the principles of class it lays out are timeless. Once such principle is that sweet drinks are low class.

The people drinking overpriced rosé are probabably the same people who think they are fashionable because they wear overpriced prole clothing from Juicy Couture.

Comments

[SFG]

That book opened my eyes and changed my life. I recommend it to anyone.

[bbartlog]

I really have to read it one of these days.
So is this rosé drinking an example of countersignaling? These countertrends seem to be really short duration, too easy to and cheap to imitate once the word gets out...

[mickslam]

I need to read that book, HS.

[spungen]

You guys are so totally missing the real point. This stuff is mainly for young people and women. Were you wine snobs when you were 24?

A lot of women don't know much about wine or other alcohol. They haven't developed sophisticated tastes. Yet, you would like them to drink with you. You would like them to feel you are reasonably sophisticated and gentlemanly. Wines like Zin and Rose are a good middle ground.

Unless you'd rather flaunt your superiority and go home alone. "Sideways" dealt with this issue.

[spungen]

And I'm tired of you disrespecting Juicy.
This is what Juicy's about, not stupid monster T-shirts. I bet you would not throw this woman out of bed for drinking rose.

[amy]

Have you seen the Smirnoff's new "Tea Partay" preppie gangster video?

[spungen]

Re Tea Partay, do rich people back there really dress like that?

I've never seen anyone dressed like that outside of those cheesy comedy movies where rich people also have British butlers.

[superdestroyer]

Spungen,

When they show the pictures of the steeple chase horse races from "The Plains" Virginia, many of the people actually look like people in those videos.