Born Rich is a 2003 documentary movie directed by Jamie Johnson, of the family that founded the company Johnson & Johnson. The documentary consists of a series of interviews of college-aged children of the rich, along with some of Jamie’s narration. Jamie was about 23-years old when this movie was filmed, and yes the movie does have the look of an NYU film student’s final project, but therein lies some of its charm.
What other people have to say about this movie is, in some ways, more interesting the movie itself. Not surprisingly to me, the college-age children of the super-rich aren’t that much different than the college-age children of regular multi-millionaires, and there were lots of children of regular multi-millionaires attending the University of Pennsylvania. Children of regular multi-millionaires are more likely to attend private day-schools, while children of billionaires are more likely to attend private boarding schools, but there’s a lot of overlap. The point is that they grow up going to the same schools, so naturally they aren’t that much different.
Like the regular upper-middle class, the true upper class shares the ethos that one should go to college, and then “do” something. The days when the children of the American upper class would do nothing at all with their lives except go to parties (like the main character of the Edith Wharton book The House of Mirth) are now past us. It’s for this reason that the only really interesting person in the movie was Cody Franchetti. Cody is a “baron” who grew up in Europe, so he has a very un-American view of wealth. Cody is the only character in the movie who lives like the masses imagine a stereotypical rich person to live. He doesn’t pretend to “do” anything except collect antiques, and he goes to the tailor once a week to have expensive clothes made. He says that he doesn’t understand why rich Americans feel guilty about being rich. The typical reviewer of this movie hates Cody
Most reviewers like Ivanka Trump the best of all the interviewees. I think she’s awfully cute, but besides that I wasn’t too impressed. What impressed others is that Ivanka is very good at talking in a mature manner; she’s the most guarded of all the interviewees, only saying politically correct stuff. The exception is in one segment where she expresses her genuine outrage at a comment that a regular person in Australia made to her, something about how great it must be for her not to have any problems. It sounded like an innocent faux pas to me, but Ivanka is livid that someone thinks that, because she’s rich, it means she doesn’t have any problems. That fact that she’s so angry about it just demonstrates, to me, that behind her politically correct façade she has a hugely inflated opinion of herself combined with complete lack of desire to understand regular people.
A female interviewee I found more interesting than Ivanka was Stephanie Erklentz (yes, she’s no longer single), who isn’t quite model perfect like Ivanka, but she’s still cute, and she also seems very familiar. No, I don’t know her, but I’ve run across girls who act like her, who are smart enough to do well in elite colleges but are also obsessed with shopping for handbags. I thought her most interesting comment was how she worked for one day at an investment bank (at least in the interview she made it seem as if it were only one day), and then she quit when she realized how many hours she was expected to work. After all, why should she work hard when her family is rich and she gets to marry a 29-year-old hedge fund manager?
Luke Weil is probably tied with Cody for most disliked interviewee. While I disagree about Cody, I agree that there is little to like about Luke the person, who epitomizes that stereotype of the spoiled brat rich kid. On the other hand, he’s a much more interesting interviewee than Ivanka because he reveals his true self to the camera. A little Googling revealed that Luke has recently spent some time in jail. That’s a real waste of an Ivy League education.
One thing I learned from this movie that I didn’t know before is that Brown is the school most associated with the children of the very rich. Perhaps this is because Brown has a pure liberal arts undergraduate program with no practical majors such as accounting or engineering. And it tends to be the lowest ranked Ivy, so it’s the easiest one to get into. Luke Weil talked about getting extremely poor grades at Brown, yet he wasn’t kicked out of the school because his parents were too rich. Luke reminds me a lot of some guy who lived on the same floor of “High Rise East” as me when I was a sophomore at Penn.
The most humorous parts of the movie are the scenes featuring Jamie’s father, who is a nerdy Fred Rogers-like character. Jamie’s father doesn’t work and seems to spend most of his time oil painting. Jamie asks his dad what he should “do,” and his dad suggests a career as an antique map dealer. So Jamie visits an antique map dealer, who reveals his middle class background when he expresses his surprise that someone who was as wealthy as Jamie would want his job.
Jamie’s narration is kind of stiff, but he does a much better job on the two commentary tracks, where he loosens up, and has an extra year or so of wisdom behind him. You may think it’s strange having a commentary track to a documentary, because a documentary is just people talking, and here we have not one but two commentary tracks featuring people talking about other people talking, but nevertheless, you need to watch this movie again and listen to both commentary tracks. One commentary track features just Jamie, and the other has a three-way conversation with Jamie, his maternal uncle who collaborated with him on the film, and Cody Franchetti. In addition to expounding on his philosophy of not feeling guilty about being rich, Cody expresses his lack of understanding of why Americans make a big deal about where they go to college. Cody says that intelligence is innate, and that he knows of dumb people with elite college degrees. My answer to Cody is that he’s right about intelligence being innate, but in America it’s not politically correct to say so. It’s more politically correct to believe that the right education is what makes you intelligent. Cody’s attitudes are clearly influenced by some European aristocratic belief that nobles are born better than everyone else.
An interesting conversation on the commentary track occurred when Jamie was talking about some of the negative reviews by various “freelance journalists.” Jamie says that most of them are living off of trust funds themselves, and they all got very defensive about that fact when he brought it up with them. This gets to a key point I make all the time on this blog, that the “cool” professions, such as journalism, are heavily populated by children of the rich, but they don’t wear t-shirts that say “my parents are decamillionaires,” so unfortunately many middle-class children try to get into these professions without realizing how the odds are so stacked against them.
Born Rich is a must-see movie, but there should come with some sort of warning that only advanced students of social class in America will be able to appreciate its subtleties.
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