The NY Times Caucus Blog says Democrats Seize on Minimum Wage as a Campaign Issue.
The people who think this issue will resonate with a lot of voters don’t understand voter psychology.
People who make a little bit more than the minimum wage don’t want the minimum wage to increase because they are proud of the fact that they make $11/hour and they are not minimum wage employees. If you raise the minimum wage to $11/hour, this means that they suddenly become minimum wage employees themselves, the lowest of the low.
The people who favor raising the minimum wage are (1) people who actually earn the minimum wage (about 5% of workers ); and (2) people who make so much more than the minimum wage that they don’t feel that their status is threatened by a minimum wage increase.