The top political video this week is an anti-Obama video featuring Chuck Norris.
In a rational world, people wouldn’t care what an actor thinks about a political candidate. Exactly what knowledge does an actor have that makes him a respected expert on politics?
But we don’t live in a rational world, we live in an irrational world based on emotion and not logic. People vote for a candidate because other people are voting for that candidate and not because they understand how our foreign and domestic policies might change if that candidate were elected. In this emotional world, the endorsements of celebrities provide very strong social proof. And this puts Republicans at a strong disadvantage because the majority of celebrities are Obama-loving liberals.
According to Aileen Lee, celebrity social proof is one of the five major types of social proof. If we ever want HBD to catch one, it would help our cause immensely if some celebrities would sign up. This would be a hundred times more useful than having the endorsement of a college professor who spent his whole life studying HBD like Arthur Jensen.
People rationally know that there vote doesn't matter and politics is about signalling. Sharing the views of someone high status can increase your own status, which is far more important to your well being then trying to figure out the best candidate to vote for.
Posted by: asdf | September 11, 2012 at 09:58 AM
IMO, more useful than a celeb HBD endorser, would be anti-PC advocate, since free speech and its role in producing constructive debate is a popular celeb issue, that they actually have some credibility to talk about.
Having Mel Gibson or advocate HBD wouldn't go far.
Having Meryl Streep say it's necessary to have discussions about it would.
Posted by: RandyB | September 11, 2012 at 10:12 AM
A celebrity will lose their celebrity status as soon as they support HBD. Look at James Watson of Watson and Crick fame. He was promptly stripped of all status.
Posted by: Jefferson Raskin | September 11, 2012 at 10:26 AM
social proof, of course, is also an effective game technique. but it only works on women, for whom men's mate values can't be quickly inferred by simply looking at them, like it can for men simply looking at women.
a man surrounded by smoking hot babes is going to get a lot more sexual interest from other women than if he were alone, or in the company of men only.
Posted by: CH | September 11, 2012 at 10:27 AM
" If we ever want HBD to catch one, it would help our cause immensely if some celebrities would sign up."
How would that work? HBD by definition can't have mass market appeal.
Right now elites already know hbd truths and incorporate that knowledge into strategies for their benefit vs us who sit just below them.
Posted by: not too late | September 11, 2012 at 10:48 AM
- Why Angela Merkel doesn't consult Chuck Norris about European debt crisis?
- They could take losing two world wars, but Chuck Norris would be a little too much.
Posted by: Simo | September 11, 2012 at 11:20 AM
Social proof works the opposite way too. If HBD is associated with akward and ugly geeks, good luck getting anybody to join the movement.
Nobody wants to be a loser. Affiliating yourself with a movement full of losers is therefore a bad move, on an individual level.
Posted by: Rich | September 11, 2012 at 11:54 AM
Unfortunately, nobody under 40 (the voters you really need) knows who the hell Chuck Norris is.
Posted by: charming gallicism | September 11, 2012 at 01:04 PM
@ Rich
Whenever I see anybody attack HBD they frequently cite the loser demographic that's into it. That goes for smearing a lot of new ideas and movements. The thing is people at the bottom of society (or the people who've have been on various sides of the divide) are the only ones who will complain. If you live some glamorous life why would you give a shit about anything?
Posted by: Conquistador | September 11, 2012 at 01:39 PM
Chuck Norris - The Choice America Faces - Obama or Romney
http://www.youtube.com/watch?v=vsdfsus8zAw
Chuck Norris - The Importance of 2012 US Presidential Election
http://www.youtube.com/watch?v=Y4KE0yL5Z0c (Chuck Norris explains his PSA very well)
Posted by: Timothy | September 11, 2012 at 03:59 PM
Celebrity endorsements can be absolutely decisive in a close election. Two economists at the university of Maryland proved that had it not been for oprah's endorsement, Obama would have lost the democratic nomination to Hillary clinton by a million votes, but there are also indirect effects that can't be quantified such creating momentum and helping a candidate cross the viability threshold.
As the most SWPL black, Obama already had the votes of young SWPLs, but he needed oprah to win white women proles in Iowa and African Americans in South Carolina who at the time were solidly behind Hillary. As the most successful African American and the only woman statistically tied with Hillary in Gallup's most admired poll, oprah was in a unique position to change the course of history, and send the message that black women should choose race over gender.
Chuck noris will deliver some votes for Romney, but his endorsement doesn't have the status, novelty or symbolism to flip entire demographic groups in key states like oprah's did
Posted by: The Legendary Linda | September 11, 2012 at 04:25 PM
"A celebrity will lose their celebrity status as soon as they support HBD. Look at James Watson of Watson and Crick fame. He was promptly stripped of all status."
He wasn't stripped of his status, he TRANSFERED his status to HBD. Status is social capital, and social capital, like economic capital can be spent. When you spend any capital, you typically end up with less of it, but if you're smart, you get something more valuable in return. In Watson's case what he presumably got in return was greater acceptance for HBD, a cause he presumably is passionate about.
Now what would really help HBD would be for a black celeb to endorse it especially an edgy funny one like Chris rock who could say something like "us blacks might not be the brightest, but we got the biggest penises". That would give SWPLs permission to embrace HBD, and Chris rock would be inoculated from criticism from blacks and PC whites because of his reputation for saying outrageous things.
Posted by: The Legendary Linda | September 11, 2012 at 04:40 PM
"Social proof works the opposite way too. If HBD is associated with akward and ugly geeks, good luck getting anybody to join the movement."
That's exactly right; indeed that's how HBD became so unpopular in the first. It became associated with something far worse than ugly geeks: Hitler and war criminals. Prior to the second world war, HBD was widely accepted and mainstream science.
Posted by: The Legendary Linda | September 11, 2012 at 04:46 PM
Clint Eastwood, Chuck Norris, Kirk Russell next?
Posted by: Secret of NAM | September 11, 2012 at 06:35 PM
Romney ain't look like a winner, after all. We'll see. Like everyone else, I thought he was another Bob Dole moderate loser, but Half Sigma kept arguing he could win and I started to believe it. But he's looking pretty weak now. I should have known when HS said Jefferson Davis was the most evil man in American history, his Anti-White bias gets the best of him
[HS: White northerners at the time did indeed consider him to be the most evil man in America. I am not sure of the context in which I said that, however. I lot of what I write is sarcastic or ironic.]
Posted by: eggwhite | September 11, 2012 at 08:55 PM
I'll bet Daniel Tosh is a closet HBD believer in a casual sort of way. He's pretty funny and popular too.
Posted by: Jokah Macpherson | September 11, 2012 at 10:28 PM
The Legendary Linda,
Black comedians more or less do this already. But its a "joke" and not meant to be taken seriously.
Posted by: asdf | September 12, 2012 at 06:55 AM
Conquistidor
"Whenever I see anybody attack HBD they frequently cite the loser demographic that's into it. That goes for smearing a lot of new ideas and movements. The thing is people at the bottom of society (or the people who've have been on various sides of the divide) are the only ones who will complain. If you live some glamorous life why would you give a shit about anything?"
The reason why HBD has been ignored for so long is because 2/3rds of society made enough money to shield themselves from the ill effects of low class people. It wasn't until very recently, around 2005 at the peak of the housing market bubble, that finally the cost of shielding yourself from the undesireables of society became so expensive that only the top 1/3 wealthiest could afford to do so. HBD is picking up steam, it has far more acceptance today than 10 years ago.
Posted by: ode | September 12, 2012 at 09:45 AM
'I'll bet Daniel Tosh is a closet HBD believer in a casual sort of way. He's pretty funny and popular too.'
You're thinking of that bit he does on test-taking, right?
Posted by: Insider | September 12, 2012 at 01:17 PM
'HBD is picking up steam, it has far more acceptance today than 10 years ago.'
You're confusing HBD acceptance with racism. People become more xenophobic the worse the economy becomes. I bet if you kept the entire equation limited to white people, these 'HBD-aware' people would fall into the same HBD-denialist nonsense. For example: 'if your son tested with an IQ of 92, do you think he could be a Doctor?'
You'd probably hear a lot of 'do anything you set mind to, that's just one type of test, that's only book smarts' nonsense.
Posted by: Insider | September 12, 2012 at 01:22 PM
***You'd probably hear a lot of 'do anything you set mind to, that's just one type of test, that's only book smarts' nonsense. ***
It depends on context. Most people have no problem with concepts like IQ when it comes to things like that old email showing presidential IQ's ranking Clinton high and GW Bush low.
I've noticed in sporting forums on rugby and rugby league a lot of people intuitively understand HBD.
Posted by: Kiwiguy | September 12, 2012 at 08:36 PM
This one is a classic and is an example of what you're talking about.
http://www.youtube.com/watch?v=GqAiarOhC2U
Posted by: Vic | September 13, 2012 at 09:24 PM