The top political video this week is an anti-Obama video featuring Chuck Norris.
In a rational world, people wouldn’t care what an actor thinks about a political candidate. Exactly what knowledge does an actor have that makes him a respected expert on politics?
But we don’t live in a rational world, we live in an irrational world based on emotion and not logic. People vote for a candidate because other people are voting for that candidate and not because they understand how our foreign and domestic policies might change if that candidate were elected. In this emotional world, the endorsements of celebrities provide very strong social proof. And this puts Republicans at a strong disadvantage because the majority of celebrities are Obama-loving liberals.
According to Aileen Lee, celebrity social proof is one of the five major types of social proof. If we ever want HBD to catch one, it would help our cause immensely if some celebrities would sign up. This would be a hundred times more useful than having the endorsement of a college professor who spent his whole life studying HBD like Arthur Jensen.